The Contracting Installation division of Pro Media / UltraSound integrates audio - video and high performance audio systems of all sizes and scopes. Projects completed include: Educational Facilities, Corporate Offices, Performing Arts Centers, Houses of Worship, Airports, Convention Centers, Sports Facilities, Concert Halls and Auditoriums.

It is not a big surprise that most of our work comes from customer referrals. Our people are dedicated in turning imaginative ideas into cutting edge solutions
that serve customer’s most demanding audio - video needs, including integrated system control utilizing Crestron and AMX control system programming.

Whether a corporate boardroom teleconferencing system, training room presentation system or complete auditorium or sports facility audio - video installation
the same attention to quality and detail is provided to every project

The combination of expertise in the contracting installation and tour sound rental divisions allows Pro Media / UltraSound a unique value-add proposition. Our expertise in operating performance sound systems lends itself to understanding the any customer audience experience and hence the quality required by any project.

 
Museums, Convention Centers and Corporate Offices Stadium/Arena Installations
  The deYoung Museum - San Francisco, CA   New Texas Stadium - Dallas Cowboys Stadium
  Mission Bay Life Science Building Alexandria Real Estate   Oakland Coliseum - Oakland, CA NBA Golden Stage Warriors Arena
  Dreyer’s Ice Cream Headquarters Conference Rooms Oakland, CA   American Airlines Center - Dallas, TX NBA Dallas Mavericks Arena
  San Francisco Hilton Conference Renovation   New Stanford University Stadium
  Santa Clara Convention Center - Santa, Clara CA   Maples Pavilion - Stanford, CA
  Dodge and Cox Funds - San Francisco, CA John Muir Core Lab - Concord, CA   Honda Center Arena - Anaheim, CA NHL Mighty Ducks Arena
  IBM Almaden Research Center   Infineon Raceway - Sonoma, CA
  Bank of America Conference Rooms San Francisco, L.A., and New York City   HP Pavilion - San Jose, CA NHL Sharks Arena
  Farallon Capital - San Francisco, CA   Wenatchee Event Center - Wenatchee, WA
  Federal Building - San Francisco, CA   Selland Arena - Fresno, CA
  Howard Rice Nemerovski Canady Falk & Rabkin
Conference Rooms - San Francisco, CA		   Grizzlies Stadium - Fresno, CA
Savemart Center - Fresno, CA
 
House of Worship Installations Entertainment Installations
  Christ the Light Cathedral - Oakland, CA   Davies Symphony Hall - San Francisco, CA
  St. Joseph’s - Pinole, CA   Symphony Pavilion - Sun Valley, Idaho
  St. Edwards - Newark, CA   Warfield Theater - San Francisco, CA
  St. Monica’s - San Francisco, CA   The Regency Center Ballroom Theater San Francisco, CA
  St. Matthew Church - San Mateo, CA   San Francisco Opera House
  Temple Isaiah - Lafayette, CA   The Herbst Theater - San Francisco War Memorial
  Temple Emanu-El - San Francisco, CA   Shoreline Amphitheater - Mountainview, CA
    White River Amphitheater - Auburn, CA
Education   Sleep Train Pavilion - Concord, CA
  Stanford University Engineering Complex   Yoshi's Jazz Club - Oakland, CA
  Stanford University Yang & Yamazaki Environment Energy Building (Y2E2)    
  Fox Theater - Oakland, CA   
  University of the Pacific Student Union Building - Stockton, CA   
  Carlmont High School renovation - Carlmont, CA   
  Rodriguez High School renovation - Rodriguez, CA   
 
  • Serb Systems Inc. dba Pro Media / UltraSound has been in business since 1978 under the original owner
  • California Contractors’ License # C-7 566558
  • Nevada Contractors’ License # 0068027
  • Engineering and Project Management is headquartered 20 miles northeast of San Francisco at our own facility located at 800 Alfred Nobel Dr., Hercules, CA 94547
  • IBEW union field labor and field supervisors
  • Full-time service department for warranty and service contracts
  • Company services include all Engineering, Project Management and Field Installation of projects
  • Wide range of expertise in electronic system design and installation
  • On time delivery, On budget
    • All Engineering, Drafting and Mechanical Design is accomplished in our facility by a full time Engineering and Drafting department. Mechanical attachment
    of loudspeakers, projectors and other devices is certified by a California licensed structural engineer.
    As-built drawings and exact records of all projects are kept on file for future reference by warranty and service department

    Project management for all projects, large and small, are carried out by a full time staff of sales engineers and project managers. The project manager is the
    single point of contact for all communications from contract negotiations to final turn-over of the system. These individuals are well known for their technical ability.
    All are extremely skilled in coordination with other trades during the installation process.

    Senior management oversees project management throughout the process.
    Performance standard tracking is used to insure standards of quality:
  • Project Management accomplished in a team environment
  • Regular project meetings are used by management to clearly set goals, responsibilities and timelines
  • Project briefings are held daily to track results with changes to work in progress done in real time as needed
  • Daily executive oversight is utilized on every project with an ‘open door’ policy in place
  • Employees are empowered to present solutions to customer and project specific issues
  • Peer group review is utilized to resolve technical, logistical and scheduling issues
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    PRO MEDIA / ULTRASOUND
    Texas Stadium New Meadowlands Stadium